Shift London
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11th November 2021
Grey skies, clouds, and lightning inspire McQueen
Eerily unsettling sounds start playing – squawking seagulls, whooshing winds, thundering clouds and perhaps if you listen closely – creaking doors, even. The anticipation builds.
As if on cue, the sky turns darker, and models stride in one after another. The attendees fanning their faces with show notes take a pause, while some shift closer to the edge of their seats. And that’s how McQueen sets the mood.
Attended by actors Emilia Clarke and Vanessa Kirby, the brand’s SS22 collection, showed i